With the possibilities that the internet offers for online sales, artists are increasingly choosing to sell their work outside the gallery themselves. Although this has the advantage that the artist does not pay anything to third parties, self-selling may have more disadvantages. After all, it is not the case that the gallery does nothing for its commission. Just think: the space, the furnishings and the staff are quite a burden. The press releases, vernissage, invitations and catering. The endless conversations with buyers. These are all investments that the self-selling artist must make himself. And not every artist has developed the hemisphere of the brain where commercial talent resides.

Finally, what happens if sales don't go smoothly? If you don't know whether it is due to your limited network, the price you ask or perhaps your lack of commercial talent? Then you quickly think that it is your work. You are then inclined to conclude that you are no longer in demand. Or that your work is no longer good. And so the advantage of self-selling completely turns into a major disadvantage. Instead of focusing on new works, your head is full of old work.

At A+D Collective' is based on an equal collaboration between the artist and 'Bj A+D Collective', which aims to produce an object, or a series of objects, and market it through participation in international art fairs. 'Bj A+D Collective' and the artist determine in advance the amounts that the artist and

At A+D Collective' will receive after the sale. These amounts reflect the efforts of the artist to make his design suitable for production and the efforts of 'Bj A+D Collective' to supervise the production, sell the object and finance the whole

The agreement is that the artist does not offer identical or comparable objects for sale and that 'Bj A+D Collective' does not produce more than the agreed number of objects.

This way, both parties retain the freedom to go their own way outside of this collaboration. The artist may sell other works at his discretion. 'Bj A+D Collective' is not obliged to put more works on the market than the agreed objects. It is a simple agreement that makes effective collaboration possible.

Through years of dealing with artists, designers, engineers and producers, 'Bj A+D Collective' is uniquely able to convey ideas and wishes to the implementers, so that they can realize the product that the artists/designers have designed for them. eyes.

An important added value of 'Bj A+D Collective' is the material knowledge, both the knowledge available in-house and that of the leading production companies and product engineers, the preferred suppliers of 'Bj A+D Collective'.

There are direct lines with the management of these companies, making information quickly available and objects being produced with priority. The knowledge of materials ensures that ideas are translated into products in a realistic way, so that they are technically feasible and production costs are low.