Welcome at Bazoeka jo

At A+D Collective offers artists/designers from the Netherlands an international platform to successfully present art and design objects, providing support in material expertise, production capabilities, and financing. We collaborate with artists/designers on an equal basis for the realization and sale of one or more specific objects through prominent international Art Fairs. Our goal is to introduce At A+D Collective' at the international art fair Art Basel Miami Beach by the end of 2024.

The initiator

At A+D Collective is the initiative of Eyal Reches. Development and engineering are carried out under his direction.

Eyal Reches has been active for over 25 years as a producer of art objects, design, and decoration. With Genesis Product Development, which he founded in 1997, he produces three-dimensional objects using Liquid Gloss®, an epoxy of his own formulation for 3D applications. He works with architects, designers, fashion houses, and the hospitality industry, among others.

About production

At A+D Collective" guides artists/designers from idea to market. For the realization of an idea into an object, we employ all necessary disciplines. We have close connections with leading specialists in working with glass, plastic, metal, wood, and many other materials. The collective expertise expands the technical possibilities to realize an idea without limits. This allows us to produce promising objects, ranging from low-cost prototypes to unique pieces and limited series.

Bridge to the USA

At A+D Collective" bridges Dutch artists/designers with American galleries and buyers. This way, their ideas gain shape, value, and market. We focus on the USA because the American market offers designers of unique objects the best opportunities to break through. The appreciation for these works is significant, and the willingness to purchase is high.

International Art Fairs

It sometimes happens that galleries purchase work through 'Bj A+D Collective' at an International Art Fair and then wish to offer it for a higher price through their gallery. In such cases, 'Bj A+D Collective' applies a surcharge to the price, which is then shared with the artist.

An additional advantage of this form of collaboration with galleries is that it increases the market value of the object, thereby enhancing the artist's reputation on the international stage.


At A+D Collective" is seeking collaboration with institutions such as the Design Academy Eindhoven (DAE) and the Royal Academy of Art (KABK) in The Hague. Additionally, it aims to participate in artist-in-residence programs.

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Bazoeka jo